THE VOICE OF A NEW ERA: BOBBY TRENDZ REDEFINES THE ART OF DESIGN.
BOBBY TRENDZ REDEFINES
THE ART OF DESIGN.
Words by Knard Jackson
February 7, 2025
Bobby Trendz—a name synonymous with boundary-pushing creativity and cultural foresight—commands attention not just for his impeccable sense of style but for the unapologetic way he speaks his truth.
The streets outside buzzed with their usual rhythm, but inside, there was an undeniable air of something extraordinary unfolding. Bobby wasn't just there for a photo shoot; he was there to cement his place as the "Voice of a New Era."
The room is alive with quiet intensity—the kind that doesn't need words to announce itself. It's the inaugural shoot for A𝘰D at the BT Collective Office, located in the Heart of Soho. At its center, Bobby Trendz sits casually perched, effortlessly commanding the energy around him. The flashbulbs pop, the team buzzes, and Bobby is unbothered yet wholly intentional in the midst of it all.
We settle into a conversation, and immediately, the typical interview formalities evaporate. Bobby speaks in waves—his voice measured, thoughtful, and charged with the urgency of someone who knows who they are and where they're going. "Culture," he begins, pausing as if to ensure I'm paying attention, "isn't something you dissect. It's something you live. You feel it. It's in the way we move, the way we create. That's what The BT Collective is all about—amplifying those who've been muted for too long."
There's a gravity to his words, but it's balanced by a rare ease. Bobby Trendz isn't one to perform passion—it flows from him naturally, unfiltered, and infectious. He doesn't just see creativity as an industry; to him, it's a lifeline, a force capable of shifting the cultural landscape. "Creativity connects us. People, ideas, movements—it's all one thing. And when you tap into that energy, you're unstoppable."
That energy has only amplified as Bobby steps into his latest role: Editor-in-Chief of A𝘰D Magazine. When I ask him what it feels like to take the helm of a new publication that promises to spotlight emerging voices and untold stories, he leans back in his chair, a thoughtful smile playing at the corners of his lips. "It's surreal," he admits, his usual steady tone carrying just a hint of wonder. "I've always been interested in creating platforms, but this—this feels different. It's a new level of responsibility but, equally, a new level of freedom."
For Bobby, A𝘰D isn't just a magazine; it's a movement. "This isn't about curating for the sake of it," he says. "It's about pushing boundaries, challenging the status quo, and making sure creatives feel seen. Being Editor-in-Chief means being a gatekeeper in the best way possible. I get to hold the door open for voices that might otherwise go unheard."
Bobby Trendz photographed in The BT Collective / A𝘰D Magazine headquarters in Soho, New York at The Malin. Jacket by Jil Sander, Sweater by Ron David Studio, Tuxedo Shorts by Loewe, Socks by Margiela, Glasses by Chloé. Photography by John Dionisio.
Bobby's origin story isn't cloaked in unattainable mystique. In fact, it's refreshingly human. Raised in a world where curiosity was currency and self-expression a necessity, Bobby gravitated toward fashion as his first language. Clothes weren't just garments but vessels for identity, rebellion, and joy. What started as a fascination with styling soon bloomed into something more significant: an all-encompassing love for culture and the interconnected worlds of art, music, and business.
"People like to associate me with aesthetics," Bobby reflects, his voice steady but charged with an undercurrent of determination. "But it's so much bigger than that. It's about vision—seeing what's not there and bringing it to life. I'm always asking myself, What's next? and then chasing it down."
The moniker Bobby Trendz is itself a piece of his journey. It was gifted to him in the lyrics of a family friend's rap—a moment of recognition that captured the essence of his evolving style and foresight. The name stuck, and over time, it became a brand, a persona, and, ultimately, a legacy in the making. Today, The BT Collective, the creative agency Bobby founded, is a force to be reckoned with. Known for its sharp take on brand strategy, social media innovation, and event production, the agency has carved out a lane entirely its own.
The BT Collective / A𝘰D Magazine headquarters in Soho, New York at The Malin. Photography by John Dionisio.
But for Bobby, the work transcends the superficial. "It's about legacy," he says, locking eyes with me as if daring me to feel the weight of his words. "It's about transforming lives, shaping culture. We're not just here to make brands look good. We're here to make them meaningful and sustainable."
And the impact is palpable. Whether he's launching the careers of rising artists, reimagining the digital identities of established entrepreneurs, or curating a magazine issue from scratch, Bobby's approach is marked by one thing: authenticity. "We're not here to keep up with trends," he says, his tone light but his meaning heavy. "We're here to set them."
That boundary-pushing ethos is what makes Bobby and his agency stand apart in a world obsessed with quick clicks and fleeting moments. Every project is a statement, every collaboration an act of defiance against mediocrity. "Connection is everything," Bobby explains. "But not just any connection. It has to be real. It has to matter. That's what we aim for—authentic, inclusive, and honest relationships with people."
Still, behind the brand's high-octane energy and the endless stream of creative projects, Bobby has learned the art of stillness. "Balance is non-negotiable," he admits, his voice softening. Whether journaling in the early morning light, practicing mindfulness, or slipping away for a quiet walk, Bobby knows that his sharpest ideas come from a place of clarity. "Mental clarity is everything," he says. You can't pour from an empty cup.”
As we talk, it becomes clear that Bobby isn't just a participant in culture—he's a sculptor of it, molding and reshaping the narrative to reflect a world that's more vibrant, inclusive, and daring. "This isn't just about me," he says, his voice tinged with humility. It's about the people, the ideas, the energy.
Bobby Trendz in Soho, New York. Leather Coat by Jil Sander, Shirt by Celine, Tie by Prada, Pants by Maison Margiela, Shoes by Celine, Glasses by Gucci, Hat by Ron David Studio. Photography by John Dionisio.
There's a charisma to Bobby that feels electric—a mix of sharp wit, comedic timing, and unwavering passion. But beneath the charm lies a deep sense of intentionality. "You've got to be serious about what you're building," he says. "But you've also got to have fun with it. If you're not enjoying the process, what's the point?"
As the shoot wraps and Bobby lies across the chocolate brown velvet couch in his office, a playful smile breaking across his face, one thing is clear: he's not just shaping the creative industry—he's defining it. The world of culture, style, and entrepreneurship may never be the same, and perhaps that's exactly the way Bobby Trendz intends it to be.
Grooming by Marcus Huertas,; Manicure by VNAIL Salon. Set design by THE BT COLLECTIVE LLC. Wardrobe Partner JIL SANDER. Style Assistant- Shanice Gray, Contributing Stylist- Michael Phelps. Florals by OLIVEE FLORAL. Special thanks to The Malin.